I lead creative operations and enablement for enterprise communications. Across 9+ years in agency design, brand social, executive communications and operations, I have built the platforms, AI tools, workflows and teams that help organizations produce consistent, on-brand content at scale.
External, internal, executive and social communications; channel governance and editorial planning across corporate channels.
Studio and business budgets, capital expenditures, AV investments and vendor contracts.
Trend and data analysis through team reporting and capacity planning to identify inefficiencies in workflows and resources.
Presenting data to leadership and stakeholders to secure buy-in, set plans and show results against expectations.
Lead producer for executive events: live audio, real-time graphics, media server playback, signal routing and live streaming.
Enterprise platform rollouts, brand kit architecture and self-service design and video ecosystems for non-creative teams.
Creative AI tool strategy, vendor evaluation, internal vibe-coded solutions, AI skill libraries and responsible-use governance.
Direct management and mentorship of videographers and graphic designers; standardized systems and workflows.
Project work is confidential. Detailed case studies are available in a live walkthrough; request one here.
Scaled Canva from a 250-person proof of concept to 2,000 users. Built three brand kits and 70+ templates for email, digital signage, video and print; manual creative production dropped 56%.
ROLE: Program lead; business case, stakeholder reporting, rollout, governance
Built a vibe-coded marketplace of creative and event tools: name badge builder, asset tracker, production schedule, inventory checkout, and a registration and attendee engagement web builder.
ROLE: Strategy and content lead; directed citizen developers and designers
Managed organic social strategy and creative for brand channels reaching 4M+ followers: editorial calendars, copy, design, publishing and performance reporting.
ROLE: Editorial and design lead
LIVE PRODUCTION
Led creative for 60+ events and AV production for four executive-level events of 300 to 2,000 attendees, including keynotes with nationally known speakers. Partnered with executives on content and rehearsals in the months before each event.
ROLE: Creative lead; lead AV producer
EVENT DESIGN
Directed videographers, designers and motion artists across 30,000 px LED screens, interactive displays, and print and wayfinding signage.
ROLE: Creative director; team lead
STUDIO OPERATIONS
Building a self-service studio for internal communications and marketing: strategy, inventory, budgets, crew, scheduling, and intake with producers and citizen developers.
ROLE: Strategy and buildout lead; business case and capacity planning